All Posts

You had a brilliant campaign idea. Your team loved it. You pitched it to leadership. Everyone nodded. Then nothing happened. No plan. No strategy. No timeline. No channels defined. No measurement setup. The idea sat in a Google Doc. Your team moved to the next shiny idea. The budget got cut. The campaign died. This happens because you're missing the frameworks that turn ideas into results. We've watched 100+ teams do this. Brilliant ideas. Zero execution. We learned the hard

You See Marketplaces Dying Every Day.  We've seen it happen countless times. A two-sided marketplace launches with sellers and buyers. Numbers look decent on a spreadsheet. Then growth flatlines. New sellers sign up but can't find buyers. New buyers sign up but see no inventory. Everyone leaves. Welcome to the network effect problem. We've studied how the winners did it - Uber, Airbnb, and Etsy. How they broke through while 90% of marketplaces died trying. Here's what they kn

Let me tell you about the time I burned ₹1 lakhs on content that literally no one cared about. Yeah, you read that right. One. Lakh. Rupees. We had this "brilliant" strategy, long-form blogs, professional photoshoots, beautifully designed carousels. The kind of stuff that wins awards at marketing conferences but does absolutely nothing for your bank account. Three months in, our metrics looked like a flatline on a heart monitor. Zero engagement. Zero leads. Zero ROI. The clie

Here's what's happening right now at your company: You have a content calendar. It's full. You're posting every day. But nobody talks about why you're posting what. You just have content. You don't have content buckets. And if you do, you're not measuring them. So you don't know which buckets are making money and which are wasting time. The Problem: Buckets vs Pillars  Content Pillars  = The broad topics you cover (e.g., "Digital Strategy," "Platform Design") Content Buckets

Even Billion-Dollar Companies Get Hypotheses Terribly Wrong Orkut had 300 million users and still died.   Google Plus had the entire Google ecosystem behind it and still failed.   MySpace dominated the market and still lost to a college website. These weren't strategic failures. These were hypothesis failures. And if you're building a platform, you're probably making the same mistakes right now. What was the problem? Here's what happened at every failed platform: Teams built

88% of high-performing teams say customer journey mapping is critical to success. But let me ask you something. Do you have a customer journey map? Yeah? Cool. Now where is it? Is it in a Figma file nobody opens? A PowerPoint slide from 2023? A Miro board that got locked and forgotten? I've been there. We spent 3 weeks building the perfect  journey map. Beautiful design. Color-coded touchpoints. Everyone loved it. Then we filed it away and went back to guessing. Know what tha

You're probably targeting the wrong people at the wrong company, and you don't even know it. I figured this out the hard way. We had decent ICPs. We had buyer personas. We thought we were golden. Then the client’s sales team closed a "perfect fit" deal with a company that churned in 45 days. Another "ideal customer" became a support nightmare. Revenue looked good on paper. Reality? It was a mess. The issue? We treated ICP and buyer persona like the same thing. They're not. An

Here's a sobering truth: 40% of businesses still don't have a documented digital marketing strategy. Even worse? Many who think they have a "strategy" actually just have a list of random tactics. You know the classic combo: "Let's post on LinkedIn more. Let's try TikTok. Maybe run some Google ads?" Rinse, repeat, wonder why the ROI sucks. Then comes the panic. Money's getting burned. Your boss asks why conversions aren't happening. And you're left Googling "digital marketing

We are also specialized in commercial video creation,  a service that brings brand messages to life through visually appealing and emotionally persuasive video campaigns. Commercial video creation is essential for product launches, brand awareness, promotional events, and marketing campaigns. With expertise in scripting, directing, production, and editing, It creates commercial video creation outputs that strengthen brand credibility and capture viewer attention instantly. In

Storytelling is the heart of digital branding, and we specialize in content creation services that help brands articulate messages with clarity and creativity. Our content creation services include blogs, scripts, website content, captions, email content, long-form storytelling, and narrative-based pieces that highlight a brand’s purpose. It is used in  content creation services to help brands communicate value, connect emotionally, and educate their audience through meaningf

Visibility is one of the strongest competitive advantages, and Tigital excels as an SEO services company  that helps brands improve organic search performance. As an SEO services company, it focuses on keyword mapping, site structure optimization, meta strategy, search indexing, backlink building, and content organization to increase organic ranking. SEO is a long-term investment that helps businesses attract customers without relying entirely on paid promotions. Brands with

We offer comprehensive digital marketing services  tailored to brands that want to grow beyond conventional boundaries. The digital marketing services include strategic planning, customer journey mapping, online engagement structures, platform intelligence, and multi-channel content distribution. Businesses today need far more than occasional posting or basic advertising—it requires a structured digital mechanism capable of building awareness, nurturing leads, and converting

The world of digital transformation is evolving faster than ever, redefining how brands interact, communicate, and influence consumer behavior. Today’s competitive landscape demands more than just a presence—it requires strategy, creativity, intelligence, and a strong, recognizable digital identity. Whether a brand is emerging or established, it must navigate a vast ecosystem of customers who engage, research, compare, consume, and respond entirely through digital platforms.